[100 Emerging Women Leaders] How electronic advertising entrepreneur, SaaS innovator, biker boss Ambika Sharma does

Meet the multifaceted Ambika Sharma who runs Pulp Technique—an award-winning built-in advertising consultancy company. 

Testifying to her entrepreneurial spirit is Instappy, a B2B (business-to-business) ‘mobility-enablement’ platform beneath the emblem of Pulp Technique. The fad-setting innovator may be an avid biker.  

However how did a science scholar—who went on to check Shakespeare—take the entrepreneurial plunge?

“After my twelfth elegance, my folks urged me to soak up a part-time process whilst making ready for aggressive front examinations,” remembers Ambika, who hails from a circle of relatives of military veterans. 

At the moment, her father’s pal used to paintings with Mudra Communications. After interning there for 3 months, she determined to pursue promoting for a dwelling. “I nonetheless needed to practice my folks’ directive; I studied application programming, however later, I went directly to do my English Honours, and after that pursued some extent in Mass Conversation,” she stocks. 

The recent faculty graduate were given the speculation to start out an built-in electronic advertising corporate at a time when it used to be nonetheless a brand new idea. Thus, in 2011, she based Pulp Technique and started scaling all of a sudden as a electronic advertising consulting company.

The branding company began through consolidating the shared computing retail area in 30 towns and introduced an augmented truth app in 2012.

It consolidated greater than 3,000 premier campuses for an intellect-based adolescence advertising initiative in 2012, and likewise introduced its personal studio for animation and video content material for the internet in 2013. Pulp Technique won additional traction in 2013 with the release of near-field conversation (NFC) founded answers for his or her electronic products and services, comparable to enterprise intelligence (BI), Object-Relational Mapping (ORM), and analytic features.

In 2015, Ambika entered the arena of fast-growing cell advertising with Instappy. A business-to-business, software-as-a-service (SaaS) product platform, the corporate says it lets in simple customisation, reduces go-to-market time, and updates tech for top of the range apps that come with customized APIs (software programme interface) and complex options, at a fragment of the standard price. Instappy is helping to construct cell apps in about 100 languages globally.

Probably the most greatest demanding situations of operating an impartial company is coping with scepticism in case your company isn’t a part of a big team. 

The bigger downside, after all, lies in operating an organisation and a enterprise as a lady. “I am certain in any nation, together with India, it takes just a little bit extra convincing (if you’re a lady); you want to be just a little bit extra vocal and flamboyant about what you might be doing,” asserts Ambika.  

Advising long run ladies leaders, she says, “I might say be very robust bodily and mentally if you’re doing what you favor, and what you imagine in, you will have to now not care about what folks suppose. And, paintings in point of fact onerous,” she says.


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