Advertising

Q: What are the most considerable developments in the on line internet marketing business in 2012? Are items as uncomplicated as they once were to make dollars… or are there NEW concepts that ought to be applied to maintain up the same level of achievements? A: This is a quite frequent concern that will come in by way of our …

Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it grows stronger versus competition, and delivers more profits to its …

Marketing on social media the right way can take time to understand. Many of the social media sites are a way to make new friends or speak to existing ones. Already an internet marketer? If so, you will already understand and be aware they are more than just for entertainment and escapism. Social media platforms such as Facebook, Twitter, Instagram, …

Employees as Brand Ambassadors So the question is that can a new company not bring about the same pride and joy in their employees? The answer is a resounding yes! The easiest way for any new company to brand itself, is to begin by realizing that their employees can be their brand ambassadors. When employees refer they will bring in …

The most common company naming trap is this – creating a new business name that’s accurate and descriptive, but utterly forgettable. And it’s easy to see how it happens. Unlike real life application, naming is usually done in a vacuum — with no context, no accompanying logo, web site or brochure copy. A group of key decision makers sit in …

One way to ensure that you get the full attention of your potential client is to give them a free gift. And it’s even better to give them a free gift that has your name on it. Everyone wants to get something for free. If it’s a useful item, they’ll use it and this is the point of promotional gifts …

When you think about your next career move, how would things be different for you if you were hunted rather than being the hunter? Personal branding (the process of clarifying and communicating what makes you and your unique value proposition different and special) allows you to make a name for yourself. It differentiates you from your peers and helps to …

It is pretty easy to set up a new business but the actual challenge lies in surviving the cutthroat competition and to stimulate growth over the years. One of the prime reasons why most of the businesses face a very tough time is the lack of proper marketing plan and minimal focus on branding. After all, only when you are …