Digital Marketing

“It’s not what you look at that matters, it’s what you see.” Henry David Thoreau When Henry Thoreau said this, he was living in a different era, an era in which the internet did not exist. For David Thoreau comprehending meta-data and link building would be impossible but he still realized an ultimate truth. That it is not true appearance …

With the growing technological world, almost every business has realized the importance of online presence. Therefore, they have started investing in SEO. You must have an idea about a new trend developed in Internet marketing in the last few years. Many of you have surely come across with several internet ads that promise you a lot of money with only …

Research engine optimization may perhaps be defined as a procedure of generating your net website optimized so that it a lot easier for the look for engines to discover it. Promotion through Search engine optimisation perceives what Net website visitors may possibly glance for, to assist them with internet sites providing what they are engrossed in getting. Lookup motor optimization …

There are scores of search engines online that offer comprehensive pay per click plans that could become a part of your overall SEO strategy. For instance, Yahoo Search Marketing Solution (also known as Overture) and Google Adwords, guide you through the process of creating, submitting and activating your pay per click advertisement. Of these two options, Google AdWords is the …

PPC is a form of advertising which is used for driving traffic to websites. In this model advertisers pay the publisher every time their ad is clicked by a web user. In PPC campaigns on search engines, advertisers usually bid on keywords or phrases which are relevant to their target demographic. These keywords are usually discovered in the preliminary research …

Inside Ageing’s Digital Marketing in Healthcare and Aged Care masterclass series is designed to teach you how to discover, engage and retain prospective clients and differentiate your business. The aged care sector is experiencing significant change, including greater transparency for consumers around quality and safety via a star rating system to be introduced later this year. More so now than …

You probably work very hard at ensuring that your content marketing is exactly what it should be and that it is doing the job that you expect it to do for your brand. You may have written the most amazing content marketing materials but how do you know that it is actually giving you any sort of return on investment …

The Power of Branding: How to Establish a Strong Identity in a Competitive Market In today’s crowded marketplace, establishing a strong brand identity is essential for standing out from the competition. Your brand is more than just a logo or a name – it is the essence of who you are as a company, what you stand for, and how …