Killer Features That Every eCommerce Website Must Have

If you are about to hire a professional eCommerce website builder to set up an eCommerce site, there are some astonishing features that you can consider having on your website. Help your website fetch awesome online leads and generate revenue by including these killer features, such as:

Search Box

Your website must have a search box placed on the home page. It will allow visitors to quickly search for the product they are looking for and it will deliver a rich user experience.

Featured Products

You should display featured products on the home page or one of the side columns of your website to inform visitors about the top selling products. You can also put up offers or general products that you want to promote further and get noticed.

Related Products

This is a terrific selling feature that shows visitors products related to their main purchase. It is a clever way of positioning products and encourages visitors to make more purchases in addition to the main product.

Newsletter Subscription

Ask your users to enter their email address to get the latest information about promotions, offers, and more. It will help build up a mailing list that you can use for your email marketing campaigns.

Zoom In and Out for Products

Make sure you have zoom features on your product page! This feature allows visitors to see the tiniest details of the product, or to see different angles. It provides the feel and touch of the product and builds trust for the product and your website. Ask your eCommerce website builder to add this feature to the site.


Your website must have comprehensive categories where you can list related products. These categories should be placed in an easily accessible place like across the top or on the side columns.


Navigation is highly important for a professional eCommerce website. Your visitors must be able to explore every corner of your website without any issue. Do not forget to add a link back to the shopping cart.

Reliable Payment Gateway

Payment gateway solutions give peace of mind to visitors and assure them that they are safe while shopping. You should choose a reliable merchant account that your visitors are comfortable with.

Define Policies

You should place a comprehensive privacy policy link in your footer. Additionally, you should mention the terms of your return policy. When a customer sees a comprehensive return policy on your website, they will become more confident about shopping through your site.

Customer Sign Up

You should give options to register on your website so that when the customer returns, they do not have to enter all their details again. It gives them the flexibility to check out quickly and increases the likelihood of future purchases.

Add Amazing Graphics

You cannot sell anything if your website and products do not look good. Make strategic use of graphics, banners, and images on the site to attract visitors and to display your sales promotions.

Social Media Presence

Let your customers know that you have a social media presence by placing social media logos on your website. Keep lively and active profiles on all leading social media sites to promote your products.

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