Monzamarine make business yours
Related Articles
Offering a free trial is a very common practice in hosting reseller businesses. It allows you to showcase your web hosting product, and customers get a risk-free opportunity to evaluate the product.
It is a win-win situation for both the reseller web hosting company and its customers. But like any product, offering a free trial has its pros and cons. Let’s examine what they are.
Advantages of Offering Free Trials in Reseller Hosting
1. Building Trust with Potential Clients
Offering free trials of your reseller web hosting plans enables your users to assess your service and product without any budget constraints. They get to evaluate the real quality of service and product, along with exploring different features.
In return, you understand your users’ needs, build a relationship, and use feedback to improve your offerings. A free trial helps build a bond and engagement with users, ultimately turning them into clients.
2. Competitive Edge in the Hosting Market
Reseller hosting is a highly competitive market where well-established businesses already dominate several niches. To look unique in such a competitive market, you can use free as an influential strategy. You can use this free trial to make your case by showcasing your product and building confidence in your brand.
By offering a unique and personalised, targeted service, you can set yourself apart from your competitors. It will not only help you to be the best reseller hosting provider in your niche but also encourage long-term loyalty from your customers.
3. Opportunity for Feedback and Improvement
You must have heard that the customer is king in the market. That means, rather than selling what you think is best, it is always better to ask. When you offer free trials to your customers, you can use them as an opportunity to learn more about your product.
Many times, your customers can offer valuable insights into your reseller hosting plan. That allows you to refine your offerings to meet their needs better.
Disadvantages of Offering Free Trials in Reseller Web Hosting
1. Resource Allocation Without Guaranteed Returns
Often, we sign up for a free trial but end up not using the product, usually not by choice, but due to our busy lifestyles. The same can happen with free trials in the reseller hosting business.
However, as a reseller hosting business, you have invested a significant amount, time, resources, and space. Underutilised resources can lead to revenue loss. While free trials are great for generating leads, you need to have clear limits.
2. Risk of Cheaters
In the web hosting world, misuse of free trials is an unfortunate reality. Many individuals use free trials by signing up multiple times using different identities or accounts.
Even your competitors may use these free trials to get insights into your products. To tackle such issues, you need to have a clear policy and employ strong safeguarding techniques, such as IP tracking, to avoid such instances.
Conclusion
Free trials offer a great opportunity to bond with customers, enjoy a competitive edge, and gather feedback. It still leaves room for loss of revenue due to unutilised resources and the risk of cheaters. Whenever you offer a reseller hosting plan free trial, ensure that the following aspects are met.
- Set clear terms and limitations for trial periods.
- Implement verification processes to ensure serious inquiries.
- Monitor trial use to gather insights and prevent misuse.
Using these clear tips, you can better understand how to become a reseller and successfully build a profitable hosting business.
